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Gamification success stories
Many North American companies are in a funk. It has become difficult to wring more cost savings out of operations and incremental revenues from customers. In a globalized world, just being efficient...
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Banking goes digital
The banking industry is changing, whether it likes it or not. In the past, the business was driven by capital-deployed, risk-management competencies and branch coverage. The financial meltdown of 2008,...
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Tangerine repositions for growth
Market success, even one based on disruptive innovation, is often fleeting. Many new businesses burn bright but quickly fade away due to competitive moves, changing consumer tastes, or ill-fated...
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5 steps to rebrand your business
The successful rebranding and strategic pivot of Tangerine, formerly ING Direct, was the product of strategic insight, thorough analytics and diligent planning. Just as critical was the firm’s ability...
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